Turn data into decisions that matter
I'm Iván Muñiz, a consultant specializing in Mixpanel and Amplitude with over 12 years of experience. I help startups and scale-ups build a data-driven culture that fuels their growth.
- +90 companies advised
- +200M users analyzed
- 12+ years of experience
Services
Everything you need to turn your analytics stack into a competitive advantage.
Data Strategy
What to measure, how to measure it, and what decisions to make. Aligned with your business goals.
Implementation Support
I help your development team understand and implement the tracking plan in Mixpanel or Amplitude.
Visualization
I design clear dashboards and reports so every team has the data they need to make decisions.
Team Training
Hands-on training so your team becomes self-sufficient with analytics tools.
About Me
I'm Iván Muñiz, a product manager and product analytics specialist. For over 12 years I've helped startups and scale-ups build data-driven cultures.
I've worked with product, growth, and marketing teams implementing Mixpanel and Amplitude across companies in various industries, ensuring data translates into actionable insights.
- Mixpanel Certified Partner
- Mixpanel Implementation Expert
- Top Rated Freelancer on Upwork
How I Work
A proven process to help your team make better decisions with data.
- Discovery — I analyze your current stack, business goals, and analytics maturity.
- Strategy — I design the tracking plan and data architecture aligned to your KPIs.
- Implementation — I help your team implement the tracking plan and build the key dashboards.
- Insights — I iterate with you to improve data quality and extract deeper insights.
What My Clients Say
Iván completely transformed the way we make decisions. In 3 months we went from gut feeling to real data.
María López, Head of Product @ TechStartup
The Mixpanel implementation Iván did allowed us to reduce churn by 23%. Essential.
Carlos Ruiz, CEO @ SaaSCompany
He didn't just implement Amplitude — he trained our entire team. Now we're fully self-sufficient.
Ana García, VP Growth @ ScaleUp